Nudge: Improving Decisions about Health, Wealth and Happiness (Signed!) [B1876]

2008 HCDJ signed by Nobel Prize-Winning economist co-author Richard H. Thaler, in nice clean condition. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike.

From recent Amazon/GoodReads reviews: "I thought this was going to be a self-help book, but it was really more a book about how we should enact public policy to 'nudge' people in the right direction."; "The thesis of this book is to introduce the term 'libertarian paternalism' and discuss the research and findings that led to the author to win the Nobel Prize."; "While I agree with some arguments from readers that this is more for corporate or lawmaking perspectives on how to get people to make good decisions, I thought this was a super interesting read! We do not behave as we ought!"; "This book is a masterclass in choice architecture, and is nothing short of transformative. The book fundamentally changed how I think about decision-making and the subtle forces that shape our choices every single day.

The authors brilliantly illuminate how small, thoughtful design changes-nudges-can guide people toward better decisions without restricting their freedom of choice. What makes this book exceptional is its dual message: not only can we harness nudges for good-improving retirement savings, health outcomes, and environmental behaviors-but we must also be vigilant about identifying and eliminating 'sludge', the unnecessary friction that makes good choices harder to make than they should be. This is essential reading for anyone interested in behavioral economics, public policy, business, or simply making better decisions. Highly recommended!"