Profit & Purpose: How Social Innovation Is Transforming Business for Good (Signed!) [B0335]

2014 HCDJ Signed. - Why has Warby Parker been able to make such dramatic inroads against the behemoths in the long established eyeglass market? How has Method revolutionized the soap aisle? Amid the cacophony of online retailers, why has Etsy seen such explosive growth, with 2013 annual sales north of $1 billion? These companies all have been disruptive because they are operating from a strong social/environmental purpose. They are proving a counterintuitive truth – purpose can drive profits. But it's not just innovative startups that are getting in on the action. Blue chip companies such as Nike, Coca-Cola and IBM are innovating within their organization to create a positive social and environmental impact globally. Kyle Westaway digs beneath the public stories of these organizations' success to reveal how they have harnessed the power of purpose. Taking readers behind the scenes, he shows how these leading social enterprises progressed from concept to scale, how they overcame common pitfalls, and how they managed to find an optimal balance between their mission and their business mandates.

From Amazon/GoodReads reviews: "This book is a wonderful reminder that the most sustainable way to help the less fortunate is through the free market. Whether your passion is to provide shoes, eye glasses, or clean water to the third world or fund education or the arts in the US, there are creative ways to achieve this other than simply hosting a fundraiser. Thank you, Kyle, for the inspiration!"; "Profit & Purpose is a great read -- compelling because it's based on personal stories rather than theory. Helpful not just for social entrepreneurs wanting to start up their own organizations, but for intrapreneurs seeking meaningful change inside big companies too." KYLE WESTAWAY is Founding Partner at Westaway & Co., an innovative Brooklyn law firm that counsels social entrepreneurs, and a Lecturer on Law at Harvard Law School, where he co-teaches a course on social entrepreneurship.